Instinct · Strategy · Lebenskunst
The life you want can be created. And it begins with you.
There is a version of your life that is truly yours. It does not come from more discipline, but from a truth that comes from within.The rest is craft.
„Can’t see the forest
for the trees?
This is exactly where our work begins."
You know something has to change.
Just not where to begin.
You sense quite precisely that things cannot stay as they are. Work, your relationship, everyday life, your body — something is stuck somewhere, and it will not come loose on its own. So you wait for the right moment.
What is missing is not willpower. It is a first step that really is one. And a plan you can actually keep.
- ◆Your job is secure, but does not make you happy.
- ◆The promotion went to whoever was louder and faster.
- ◆Your managers demand a lot and develop no one.
- ◆You find it hard to let people get close.
- ◆You know what everyone needs. With yourself you have to guess.
- ◆You say yes and resent it afterwards.
- ◆You do not know what is good for your body — nothing helps.
- ◆You have known your symptoms longer than your doctor.
- ◆Health is a matter for doctors and practitioners — not yours.
How you notice
that life is returning
Begun
The first step has a date, not just an intention.
And the next one is set before the first is done.
Spoken
You speak your truth — even when it may seem uncomfortable.
The conversation you avoided for years, you now take on.
Decided
You decide instead of letting the many options paralyse you.
Not because the doubts are gone, but because you know which one counts.
In flow
You are in your element and move easily between acting and resting.
Pauses are no longer a setback but part of the pace.
Alive
You feel vital, grounded and playful.
Getting yourself moving takes less effort — mentally and physically.
Open
You accept what life gives you and make the best of it — no ifs, no buts.
Even what you did not choose takes you further.
OfTheNature
Nature always prevails.
Following it costs less strength than working against it. That is why the path does not start with discipline, but with what is in you anyway — your truth.
Instinct
TruthInstinct is the foundation, and it knows no shades of grey: something is yours or it is not. There is no both-and here and no second truth — only the one that holds. In this step we find out which one that is for you. Usually it is the one you have long thought and never said out loud. Now you say it — and accept it.
Strategy
PathThis is where the intellect comes in. It turns what you have recognised into something you can do: what first, what later, what not at all. What it costs in money, time and consideration for others. And how you will know in six weeks whether it is working. I bring this craft from 16 years inside corporations — this time for your life.
Lebenskunst
EmbodimentEvery day brings something that was not in the plan — and every time you apply what you have learned: which conversation you have, what you decline, what your day looks like. How comfortable can you be in uncomfortable situations? You can take in what others think of you without making it your own. At some point you stop deliberating, and life begins to play in your favour.
How much responsibility do you carry — and how much room to shape things do you take?
Does your day have a beat, or do you only react to whatever comes in?
Are you awake and at ease — or tense and tired at the same time?
Substance
FoundationInstinct, strategy and Lebenskunst only hold on solid ground: breathing,
movement, rest & nutrition — in that order. Whoever is chronically empty
cannot hear their instinct — only what would be
reasonable.
Space, rhythm and tone tell you
whether the substance is there.
How I work
The approach to read at your own pace: how a pattern forms, what keeps it alive — and why the order decides the outcome.
First for brands.
Today for people.
„There is only one right path for a person. And it is the one walked with full conviction — and that keeps you curious."
Getting a job was never my problem, nor was bringing large undertakings home. I grew brands where hardly anyone expected growth, and I reorganised companies — the second was my passion.
I love conceptual thinking. I see connections before they become obvious — that lets me think ahead instead of reacting, and choose solutions that hold for a long time.
When I turned more towards my private life, I went at it with the same passion. Only here my instinct moved to the front — and that made me more powerful still.
Today I support people professionally in shaping their lives the way they want them.
What my perspective is made of:
6 international corporations
Marketing & leadership in international corporations
M.Sc. marketing · cert. coaching
- Master of Science in marketing
- Certified personality & life coach
- Cert. Ayurvedic nutrition
- Cert. OSHO Active Meditation Facilitator
Nature forces nothing.
And prevails anyway.
Three ways to work together
Every path begins with a confidential conversation — and with the question
of whether I am the right person for it.
Instinkt
Two conversations, one result: the truth that is really yours — not the one that sounds good. Only then does it become clear whether more follows.
- Two conversations in three weeks
- Separating instinct from habit
- No borrowed goals
- Written summary at the end
- No obligation afterwards
Strategie
The truth becomes a plan: what first, what later, what not at all. What it costs in money, time and consideration — and how you will see in six weeks whether it holds.
- Four to six sessions
- Order of things, not a to-do list
- Money, time and impact calculated
- Milestones with dates
- A plan you can work with
Lebenskunst
Support while you live it. For the weeks when nothing comes back, and for the decisions nobody but you can make.
- Three or six months
- Two sessions per month
- Tasks for the time in between
- Reachable between appointments
- Correction instead of postponement
A conversation before you decide
Pick a preferred time and send the request — nothing is binding. About thirty minutes, in person in Zurich or online, and it answers one question: whether this is your next step.