Juliana Maag
Executive Mentoring & Personal Coaching
Executive Mentoring & Personal Coaching for Women in Leadership

Decide clearly. Lead as a woman. Be seen.

I accompany leaders, entrepreneurs and women in key positions through demanding role changes, decision phases and personal turning points — without losing themselves in the process.

16 years of corporate & leadership experience · M.Sc. Marketing
UBSL'OréalJohnson & JohnsonBeiersdorfDigitec GalaxusHeineken
Juliana Maag
When the path so far no longer carries

Success alone doesn't answer every question.

You have achieved a great deal, taken on responsibility and learned to perform under pressure. Yet perhaps you notice that the path that brought you here no longer fully carries you. Your role is shifting, expectations are rising — career, family and your own needs all demand attention at once.

The next stage rarely comes from even more effort. It begins with clarity about how you want to lead, decide and live from here.

  • You are taking on a new or larger leadership responsibility.
  • You want to be more visible — without performing a role.
  • You stand between career, family and your own identity.
  • You carry great responsibility but are losing energy.
  • An important professional decision lies ahead.
  • You want to lead differently — without losing impact.
0
Years of corporate & leadership experience
0
International corporations
0
Ways of working together
Outcomes

What changes through working together

01

Clarity

About your role, your priorities and the next decision.

02

Confident communication

In demanding situations — earlier, more directly, with more assurance.

03

Presence

Greater impact without constant self-optimisation.

04

Healthy performance

A sustainable way of handling pressure, responsibility and boundaries.

05

Your own leadership style

A presence that fits your personality — not a template.

06

Embodiment

Not just understanding decisions, but acting on them consistently.

( The method )

Natural Leadership

An integrative approach to leading yourself and others — strategic clarity, emotional self-regulation, body awareness and visible action.

I Clarity
II Regulation
III Embodiment

Clarity

I

Recognise your role, goals, conflicts and decision space — and name what truly needs deciding.

Regulation

II

Consciously work with pressure, uncertainty, emotions and your own energy instead of reacting on autopilot.

Embodiment

III

Showing up convincing and powerful — because decisions are made and carried out in a rooted, embodied way.

Embodied leadership

So clarity doesn't stay theory.

Natural Leadership only works when it lands in everyday life. We anchor new patterns where leadership actually happens — in posture, voice and presence, in how you handle pressure and your own energy.

Space

What responsibility, boundaries and room to shape do you really have?

Rhythm

How do you steer load, focus and recovery over time?

Tonus

With what underlying tension do you lead — present and strong, without tightening up?

Impact grows from inner clarity — not from more pressure.
About Juliana

I know the reality of demanding careers — from my own experience.

Juliana Maag
Juliana MaagBusiness Mentor · M.Sc. Marketing
"My greatest professional success didn't come when I fought harder, but when I opened myself to what I most deeply wanted to live — yet hadn't been aware of: the traditional path as a woman, wife and mother. And with it, the responsibility one carries as a matriarch toward society."

For around 16 years I worked in international companies and complex organisations — in demanding leadership and marketing roles. I experienced how differently leadership can work, which dynamics enable performance, and why outward success does not automatically lead to inner clarity.

Today I accompany women in leadership and key positions as they consciously develop their role, their impact and their personal direction — clearly, directly and without one-size-fits-all recipes.

What shapes my perspective — several worlds at once:

Persona Julianaleadership & self-leadership
Familywife & mother
Entrepreneurshipfounder & co-founder
InspirationMy truth
MarketingMaster of Science
6 international corporations
PassionsThe human being, nature, the universe
0 years

Corporate & leadership experience in international corporations.

Dual profile

Sexology & leadership — the study of the sexes, combined with 16 years of leadership experience.

Career
2021 – today
Founder, Atelier für LebenskunstSelf-employed coach & mentor · Zug, Switzerland
2023
Head of Trade MarketingHeineken AG · Lucerne, Switzerland
2017 – 2022
Senior ManagerDigitec Galaxus AG · Zurich, Switzerland
2017
Lead POS & Promo ManagerBeiersdorf AG · Basel, Switzerland
2014 – 2016
Trade Marketing ManagerJohnson & Johnson AG · Zug, Switzerland
2013
InternL'Oréal AG · Düsseldorf, Germany
2007 – 2012
Wealth Management (Task Force & Assistant)UBS AG · Zurich headquarters, Switzerland
Education & depth
  • Master of Science in Marketing
  • Master of Arts in Sexology (in training, graduating 09/2027)
  • Dipl. Personality & Life Coach
  • Cert. Ayurveda Nutrition (in training)
  • Cert. OSHO Active Meditation Facilitator
The Pleasure You Feel
Equals
The Leadership You Reveal
Natural Leadership
Working together

Three ways to work together

Each path begins with a confidential intro call — to understand your situation and explore together whether working together makes sense.

For personal transitions

Personal Coaching

Support for women in a personal transition who want to realign their relationship with themselves, their body and their life — a confidential, clearly defined space for depth. Learn more →

  • Identity, relationship & transitions
  • A conscious relationship with energy
  • Lifestyle & nutrition — especially relevant for women's health & vitality
  • Body awareness & aliveness
  • Individual, confidential, topic-based
Investment: on requestIn Zurich & online
Discover support
For individuals

Executive Mentoring

Individual 1:1 support for women in leadership and key positions — during role changes, important decisions or a realignment of impact and self-leadership. Learn more →

  • 3 or 6 months of support
  • Two personal sessions per month
  • Baseline assessment & development plan
  • Reflection and transfer tasks
  • Limited support between sessions
Investment: on requestIn Zurich & online
Explore mentoring
For CEOs & executive teams

Corporate Consulting

Insight for CEOs and executive teams: what Natural Leadership is — and where the leadership qualities of the masculine and feminine principle actually lie. Learn more →

  • Natural Leadership made tangible
  • Masculine & feminine principle in leadership
  • The leadership qualities of both principles
  • Consciously using both
  • Keynote, workshop or CEO sparring
Investment: on requestIn Zurich & online
Company enquiry
Voices

What clients say

With Juliana's support I feel stronger and better able to handle certain difficult situations — and to understand my own reactions to them.
Jasmin SanticSupply Chain Specialist · Bel Suisse SA
Juliana managed to guide me into the depths of my own themes and to show me things that had been hidden from me until now.
Julia SchäferFounder · Heart of Essence Sisters
Space for a third reference — ideally from a woman in a leadership role.
Reference to followName · Role · Company
Intro call

Arrange your confidential intro call

Send a request with your preferred time — not a binding booking. Juliana will confirm personally. The call (approx. 30 minutes) takes place in Zurich or online and clarifies whether working together is the right next step.

This is a request, not a direct booking — Juliana confirms personally. Times shown are preferred guide times; others on request. Mon–Fri · Switzerland time (CET) · in Zurich or online.
Please select a date and time.
Prefer to write directly? info@julianamaag.com
DE · Deutsche Version →
Concept v3 · not live